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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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The Proposal of Family Business Development Providing Bus Transport Services
Koščo, Tomáš ; Koščo, Mikuláš (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on the proposal of strategic development of the transport company DZS. M.K- Trans, s.r.o. operating in Slovakia. The theoretical part defines the basis necessary for understanding the issues of planning the development and growth of the company, including a description of selected analytical methods. The aim of the analytical part, is to identify the key factors affecting the current situation of the company and will serve as a basis for deciding on strategic directions. In the third part is chosen the most suitable development strategy, which will lead to strengthening of the selected company on the market.
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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Development Strategy of Family Business
Vránek, Marek ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the strategic development of a family business. The first part of the thesis describes the basic theoretical knowledge on the basis of a search of professional literature. The second part of the work is devoted to a critical analysis of the current state of the company. The last part of the work is focused on a comprehensive design of development strategy.
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Proposal of Strategic Development of the Company Operating in the Field of Racking Technology Installation
Janča, Tomáš ; Dlouhý, Ondřej (referee) ; Bumberová, Veronika (advisor)
The subject of this diploma thesis is the strategic development of JančaSolutions s.r.o., which is active in the field of rack technology assembling, focusing mainly on the western markets. The data needed to evaluate the current state of the company and to select an appropriate development strategy were obtained using the various analytical methods described in the theoretical part of the thesis. In the analytical part of the thesis the individual methods were applied and their results were further analyzed within the framework of the SWOT matrix, which was the basis of selection of the company's specific development strategy. In the design part, an alternative for further development of the company is selected in detail with regard to the necessary resources, including other implementation activities and the benefits of the proposals.
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The Proposal of Business Development Strategy for Small Company Providing Accommodation Services in Slovakia
Chamraz, Štefan ; Kissová,, Jana (referee) ; Bumberová, Veronika (advisor)
The main focus of this thesis is a proposal of business development strategy for small company providing accomodation services in Slovakia. The first part is theoretical and defines basic concepts as strategy, strategic management, development and growth of small and medium-sized enterprises, as well as its characteristics. It also describes selected analytical-research methods which goal is to reveal the key factors influencing the current situation. These methods are then applied in the second part, the analytical, where the external and internal environment of the company is mapped and analyzed, together with the influencing factors. The third part, the proposing, interprets possible solutions and recommendations based on the results of selected analyzes, which aim to ensure the future development of the company.
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Technological Family Business
Tančev, Marek ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the technological family business and its developement strategies. The theoretical part presents the basic knowledge and the resources on the basis of whitch the analytical part was compiled. The subsequent part consists of strategic proposals for the development of the family business.
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The Proposal for the Provision of Comprehensive Services for a Family Business Operating in the Field of Interior Design and Equipment
Šesták, Ondřej ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
Tato bakalářská práce se zabývá návrhem konceptu nabídky komplexních služeb pro malý rodinný podnik působící v oblasti designu a vybavení interiérů. Teoretická část obsahuje literární rešerši zabývající se problematikou strategického plánování a jeho propojení na produktovou business strategii včetně specifik řízení rodinných malých podniků a orientace služeb na B2B trh. V analytické části práce jsou aplikovány vybrané analyticko-výzkumné metody za účelem identifikace klíčových faktorů v rámci kontextu prostředí s následným vyhodnocení stavu a identifikace vnějších faktorů pomocí COP rámce. Návrhová část obsahuje konečný návrh konceptu nabídky poskytování komplexních služeb vedoucí ke zvýšení tržeb společnosti.
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Proposal for Financing the Future Development of the Selected Business Company
Adamec, Jan ; Bílek, Michael (referee) ; Rejnuš, Oldřich (advisor)
This work deals with the design of an optimal financing strategy for the future development of the company iMarket Wholesale s.r.o. in the context of choosing specific sources of financing. The work deals with the theory of the company itself and its financing, further analyzes the current state of the company. It follows a strategic plan for the future development of the company. The output of the work is a proposal for financing the mentioned strategic development of the company.
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